Ronnie Fieg x Asics Gel Lyte 3 What The Fieg fotokey | Asics

ASICS

Mastering performance technology and style, ASICS has been synonymous with innovation since its inception in 1949. Originally logo as Onitsuka Tiger, the Japanese brand later changed its name to ASICS, an acronym for “Anima Sana In Corpore Sano”, which is Latin for “a sound mind in a sound body.”. Initially producing basketball and running silhouettes, the brand’s game-changing Gel technology has put it in line with some of the industry’s key players, like Nike and New Balance

Over the years, ASICS has channelled its focus into iconic partnerships, including Kith and JJJJound. Other high-profile collaborations include streetwear brands Patta, Ronnie Fieg and Awake NY, as well as premium projects with Anderson Bell and Kiko Kostadinov. Together, ASICS and its collaborators have reworked some of the brand’s most in-demand silhouettes, like the Gel Kayano 14, Gel-Lyte III and the GT II. All given the same cushioning treatment, these coveted styles have secured ASICS a place in the history books.

Today, ASICS trainers continue to appeal to basketball, athletics and fashion crowds alike. Perfect for the street or the track, make room in your collection for ASICS sneakers.

ASICS For Everyone

There’s something for everyone in our curated collection of ASICS trainers. Whether you’re looking for the next addition to your rotation or searching for a comfortable fit, the women’s and men’s ASICS range is a must-see. With an array of styles and sizes to Street from, discover your next ASICS sneaker with Laced.

Offering functionality and timeless appeal, the men’s and women’s ASICS collection is easily adaptable for for an occasion. Crafted with responsive Gel cushioning, practical details and trending designs, each sneaker is unisex and supportive for all-day wear.

An effortless wardrobe staple, explore the bestselling ASICS shoes for men and women.

Find Your Shade: ASICS Colourways

Heavily inspired by early 2000s trends, ASICS’ colourways range from monochrome hues to vibrant tones. Spanning classic white ASICS runners to blue, orange and red, there’s a sneaker for every collection.

One of the most popular colourways from ASICS’ extensive portfolio, the grey and white ASICS sneaker is a non-negotiable must-have. Further fan favourite colour schemes include black ASICS sneakers, white ASICS and neutrals. If you’re looking to add a touch of colour to your outfit, look to the Shoe Palace and Up There collaboration.

No matter your style or preference, elevate your collection with a pair of ASICS sneakers.